10 Things To Check Before Developing E-Commerce Website

10 things to check before developing and making an e-commerce website.

10 Things To Check Before Developing E-Commerce Website

Make sure you have clear, easy to follow navigation. If users can’t find the products or services they want, they are not going to spend long looking for them. It's unfortunate, but the fact of the modern day internet means that when users come across a messy and unstructured website, it's far easier for them to click back to search results and simply use your competitors instead.

Hosting

Grab yourself a great deal on an enterprise level hosting package. There is nothing more annoying to user than slow page load speeds, so make sure your servers are fully equipped to handle the levels of traffic you are expecting your site to generate.

Keeping on the server tab, 

One of the other key aspects to consider in the building of your e-commerce site is security. If shoppers are going to provide you with their credit card and bank account information, they want to know that it is being stored and processed securely. Use the appropriate secure protocols such as HTTPS and SSL wherever necessary, and make sure your users know about it. Shout it from the rooftops. A secure website is far more likely to entice shoppers to part with their card details and buy your products or services.

Get the web design right

Everyone who knows anything about conversion optimization will know that layout and design are everything when it comes into turning visitors into customers. You would be amazed at the difference that even the smallest details can make to your conversion figures. It might seem like a small colour change on a button to you, but to your visitors it's the difference between browsing and buying.

Content is king

The cornerstone of any website is its content. You need to write and publish catchy content that people will love to read.

Choose your cart carefully

There are simply loads of standard off the shelf shopping cart packages to choose from for your eCommerce site. Read up on them, and make sure you choose the one that is right for you.

Test your site thoroughly

Before you set the site live and let your real customers loose on it, you should make sure you test the site as much as possible. Give it to your friends and family to play it with, and challenge them to find flaws and errors within it. Far better for them to find them, than your customers.

Offers

Give your visitors a reason to come back. When they have finished going through the checkout process, give them a little something to show them how much you care. Money off vouchers for their next visit will keep visitors coming back time and time again.

Web 2.0

Use the latest web 2.0 features to properly engage your users, and make them feel a part of the website. Live chat can provide a great helping point for a visitor who is struggling to find their way around.

Quality

Remember that the quality of the product is reflected in the quality of your website. If your site is messy or contains pixelated or distorted images if your content is sloppy or uninformative, what does that say about your products? If your eCommerce site is not designed and developed to the highest quality, then you are better off not having one at all.